Invest in reporting

Link building is hard and getting high-quality links is a time-consuming process. If you're tempted by quick win strategies or tactics then don't be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a …

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Stick to Your Plan

A sitemap (with which you may well be familiar) is an HTML page containing an ordered list of all the pages on your site (or, for a large site, at least the most important pages). When ranking websites, Search Engines now takes into account the content on each of the …

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Random musings on scraping

Posting a link on a disreputable, very low-ranking, or poorly designed site is going to carry a negative impact. This wasn't technically a Google update, but it was one of the more significant changes to the search engine landscape in general. Any outdoor area would be made more child friendly …

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A few words on stickiness

Again, these aren't going to determine whether or not Google indexes your site; Google is going to crawl your site anyway. If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check its …

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