How to deal with SERPs

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. What constitutes a great user experience and what Google is able to analyze are the elements that are always changing …

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Personalization counts: how does forum posting fit into this?

Google, Yahoo!, and Bing are considered first-tier, or primary, search engines, as they own most of the search engine market share in the Western parts of the world. Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research …

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